ERP Applications and Vendors
  Home ERP Benefits Features Selection Implementation SAP Oracle Microsoft Dynamics Books
ERP Guide
Business Performance
Change Management
Data Migration
Decision Making
Enterprise 2.0 S/W
Enterprise System
ERP and Accounting S/W
Fix Implementation Failure
Functional Modules
Guide for Executives
Implementation Failure
Implementation Time
Improve ROI
Manufacturing S/W
Measuring Performance
Negotiating Agreements
Open Source S/W
Outsource Service Providers
Outsourcing Software
Project Management
Replace Existing Software
SAP Business One for SME
S/W for Telecom Sector
Syspro Accounting S/W
Vendor Shootout
Web Vs Server Based
When to Consider
Beginner's Guide
Basic Features
Become Consultant
Before Implementation
Best Practices
Certification Course
Effects of Enterprise S/W
Evolution and History
Finance Module
Functional Consultant
Functional vs Technical
Future of ERP
Future Trend
GAP Analysis
Get Maximum ROI
Goals and Objectives
Guide for Beginners
History and Evolution
Implementation Methods
Implementation So Long
Implementation Stages
Implementation Steps
Implementation Timeframe
Increase Productivity
Industry Focus
Issues In Outsourcing
Latest Trends
Major Pitfalls
Market and Industry
Market Growth In India
Open Source Popularity
Regulation Governing
Rising Need of S/W
Roles of Consultants
Software as a Service (SaaS)
Software for SMEs
System Requirements

What Is The Difference Between ERP And CRM?

SocialTwist Tell-a-Friend

CRM and ERP are aimed to provide easy solution to business organizations. ERP is aimed to provide automated service to a number of departments such as financials, manufacturing, production and HRM, and CRM is specifically designed to automate the work process of sales and marketing. There are number of ERPs which have integrated CRM module and some vendors sell both the products individually. A few vendors have CRM and ERP developed on different platforms, and both the products are later integrated at one place.

Integrated package verses single module: CRM is aimed to provide improvements in the customer base of the organization and it can keep track of the job done by the sales and marketing force. It provides detailed information related to customers and marketing efforts made by the sales personal but it has nothing to do with the performance of other departments such as accounts or production. Sometimes keeping huge unnecessary data related to other departments in system can reduce the performance of the system. To prevent overloads, the module can be individually bought and it will provide fast and accurate solution related to sales and marketing.

It is not a complete solution and there are companies which have a growing business in various fields and it may not get a compete automated system on buying just the customer relationship management but if a company has not enough resources for spending on complete Enterprise solution, it can go for one module at a time. It is about promoting a product, generating customer demand, fulfilling the demand and providing customer service and to retail clients to improve business.

ERP provide an integrated solution where the various departments work in coordination. The other modules such as financial, HRM, manufacturing, packaging, production and delivery are integrated to sales and marketing, and anytime and from anywhere, the data related to a product can be accessed by the sales personnel from these modules but the CRM package provides solution related to only one module and one department.

Front office verses back office support: CRM is for customer and ERP is both back office and front office solution. The main advantage is that it helps in reaching more clients and enables the organization to satisfy customer requirements on time but it may not automate various other process of the organization such as it may not provide automated material engineering or it may not help in increasing production cycles.

Cost and time of implementation of one module is less: Every department has to be integrated to other department of the organization to provide a better job and in such case ERP provide a solution but if a company has most of the business in marketing and sales it can restrict to CRM.

Cost of the ERP implementation is very high as compared to CRM and the time of implementation will also be more. The organizations can decide which software to buy depending on the need and business. Some companies go for limited number of ERP modules such as inventory, financials and customer relationship management - and it is commonly seen in organizations which do not have work in production or manufacturing.

 Read Related Articles

ERP SoftwareHow ERP Systems Improve Organization's ROI
ERP SystemReputed Institution for SAP Course
Enterprise SystemERP Systems Improve Business Performance
Enterprise SoftwareERP Market Growth in India

  SocialTwist Tell-a-Friend
Review Section
Dynamics AX  
Dynamics CRM  
Dynamics GP  
Dynamics NAV  
Dynamics SL  
Godrej eNcompass  
JD Edward  
Microsoft Dynamics  
Sage X3  
SAP Business One  
Tally Accounting  
SAP Section
ABAP Module  
Business Warehouse  
BW Module  
Career In ABAP  
CO Module  
Course Duration  
Course Fees  
Data Warehousing  
Enterprise Portal  
FI Module  
HRMS Software  
HR Module  
Job Opportunities  
MM Module  
Modules Features  
Online Training  
Performance Tuning  
SD Module  
Web AS  
Web AS Features